Sr SEO Analyst
Horizontal Talent

*Must pass a drug test and background check once offered position*

Position Overview:

This position calls for an experienced and talented SEO professional who will support the development, execution and ongoing optimization of the SEO strategy for multiple domains, subdomains and mobile apps.

Responsibilities include:

• Developing and prioritizing implementation of SEO recommendations for designated domains and subdomains.
• Collaborate with IT (Company and vendor) teams in support of SEO initiatives, drive early integration of SEO requirements into the web development process.
• Monitor Google Webmaster and other SEO tools to identify and investigate existing or emerging issues that may have a negative impact on SEO.
• Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports.
• Works with 3rd party consultants/vendors, leveraging various internal and external analytics tools to measure and report upon performance, troubleshoot and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings.
• Set goals and develop plans to execute against goals.
• Stay on top of Google algorithm changes and evolving best practices to support SEO health.
• Support backlinking and other strategic programs as requested by SEO Manager.
• Responsible for producing detailed functional requirements documents for onsite search enhancements.
• Work closely with IT and other operational resource colleagues to see through timely implementation, testing and release to production and monitor and measure results.
• Work collaboratively with Digital Analytics and SEO colleagues, Creative Media (UX), Web Operations, IT, PMO, Ontology and other groups to establish, and implement taxonomy, data standards, guidelines, and best practices in order to optimize search relevance.

Skills:

• BS/BA in Computer Science, Marketing or related field.
• 2 years managing SEO at the enterprise level
• SQL and big data mining experience
• SEO technical experience
• SEO certification a big plus
• 3 years of agency experience or managing enterprise SEO campaigns
• 3 years experience SEM and SEO Experience developing and implementing SEO strategies, conducting technical audits and SEO problem solving.
• 3 years experience leading projects in a complex environment. 3 years experience in SEO content development/management within a digital setting.
• 3 years experience with Digital Analytics and/or quantitative analysis skills.
• 3 years experience conducting keyword research
• 3 years experience link acquisition, content promotion and outreach
• 3 years of SEO technical experience including site performance optimization, structured data and A/B testing.
• Strong understanding of SEM, Social Media and eCommerce Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming frog or other SEO tools Advanced experience with Google Analytics 360, Google Search Console
• Experience working with CMS environments such as Sitecore and WordPress Knowledge of HTML/CSS and website administration

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