Social Media Specialist II (Content Marketing & Social Media)
Southern Methodist University Inc

Description

Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.

SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Position:

This role is an on-campus, in-person position.

The Content Marketing & Social Media Specialist will support the SMU Cox marketing strategy and enrollment goals through a variety of job responsibilities within the department, including: strategic planning, content development/
distribution, social media management, and analytics/reporting across all SMU Cox social media platforms and digital
media channels.

This role reports to the Executive Director of Marketing, and works in collaboration with Cox marketing and communication teams and marketing partners across the SMU campus. The role will also be responsible for assisting with the development of an annual content calendar and applying it across social media platforms, to both promote the Cox brand and drive engagement with the Cox School.

Essential Functions:

• Strategic Responsibilities, Content Creation, and Publishing
  

Assist in development of an annual content calendar, with focus on monthly topics/themes and detailed plans to
support on a weekly and daily basis across the Cox website and social media platforms

Develop an organic social media strategy for Cox LinkedIn, Meta, X, SnapChat, TikTok, & YouTube

Leverage social media to support lead generation/revenue goals

Make observations and suggestions to improve efficiency or effectiveness for own role, strategy or team

Responsible for routine content capture and distribution across Cox social media & supporting digital channels
(website, email, in-building screens)

Independently develop creative assets (graphic design, motion graphics, copy writing) for Cox social media & digital channels

Responsible for timely capture, optimization & posting of content

Identify opportunities to communicate Cox stories of interest

Integrate with Cox Digital channels and other communication platforms to support marketing funnel and strategic
plans

Publish content via Sprout Social

Actively engage with social community through social listening and timely response

• Measurement & Reporting: Analyze & interpret social media metrics using social listening tools, analytics platforms, & SEO to guide campaigns, maximize engagement, & make data-backed recommendations as content is iterated. Assess key metrics including reach, engagement, & lead generation/conversion. Monitor & engage with followers. Conduct quarterly competitive reviews & share best practices. Possess ability to identify negative or crisis situations and mitigate/escalate as needed. May require problem solving skills of data discrepancies.
  
  
• Coaching & Collaboration: Contribute as an active team member and may serve as a resource to junior level staff. Support a positive professional environment through coaching, mentorship, and knowledge sharing across
  the Marketing team, and broader SMU/SMU Cox communities. Collaborate with Cox staff, faculty, & students to source and create engaging content. Coach Cox faculty/staff on content creation best practices.
  

Qualifications

Education and Experience:

Bachelor's degree is required, preferably in Marketing, Communications, Advertising, or related field.

A minimum of three years of professional work experience in developing content and implementing strategies across a variety of social media channels or digital marketing is required.

Knowledge, Skills and Abilities:

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop effective relationships with administrators, faculty, staff, and students. Must also demonstrate strong written communication skills, with attention to detail and ability to produce error-free communication and other materials. Strong editing and proofreading skills are essential.

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills.

Knowledge of graphic design principles for social media application is required. Must also have the ability to shoot & edit photographs/basic video. The ability to spot trends across social media channels is essential

Candidate must have an in depth knowledge of social media platforms: Meta, X, LinkedIn, SnapChat, TikTok & YouTube. Must also have a strong working knowledge of Adobe Photoshop and Premiere Rush. Experience with and/or a working knowledge of social media content development tools, such as Adobe After Effects and other products in Adobe, preferred. Creative Cloud and Canva, desired.

Physical and Environmental Demands:

• Sit for long periods of time

Deadline to Apply:

March 11, 2024

EEO Statement:

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, accessequity@smu.edu.

Benefits:

SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.

This job has expired.