Veolia Group aims to be the benchmark company for ecological transformation. With nearly 220,000 employees worldwide, the Group designs and provides game-changing solutions that are both useful and practical for water, waste and energy management. Through its three complementary business activities, Veolia helps to develop access to resources, preserve available resources and replenish them. In 2021, the Veolia group provided 79 million inhabitants with drinking water and 61 million with sanitation, produced nearly 48 million megawatt hours and recovered 48 million tons of waste. Veolia Environment (Paris Euronext: VIE) achieved consolidated revenue of 28,508 billion euros in 2021. www.veolia.com
Grow and manage a portfolio of energy & facilities management offers and services for the commercial and MUSH segments of Veolia North America's Facilities and Building Services division and ensure a continuous understanding of market requirements to generate new opportunities for the sales and business development teams. This is a strategic marketing role where the individual will be accountable for offer segmentation, positioning and go-to-market strategies, and definition of go-to-lead tactics and objectives.
PRIMARY DUTIES / RESPONSIBILITIES
The Sr. Marketing Manager, Building Energy Services is primary responsibility is to manage the segmentation of the P&Ls building energy services offers and define and implement strategies and tactics that put the sales teams in the best position to win market share:
Define the potential and addressable market for each offer, document marketing requirements and buyer personas, updating competitor intelligence and co-developing winning go-to-market strategies and go-to-lead campaigns
Act as the primary thought leader across our portfolio of offers including but not limited to maintaining / updating the sales toolkits (case studies, presentations, etc.), participating in events and speaking engagements, and identifying relevant strategic partnerships
Work collaboratively with P&L sales team members and provide support where needed
Defining marketing plan and objectives for offers and campaigns (webinars, lunch and learns, white papers, case studies, e-books, presentations etc.) and working with the business unit Lead Generation specialist to ensure execution
Creative strategy and project management of thought leadership and content marketing campaigns
Lead engagements with third party partners supporting strategic analyses, market research and subscriptions
Strategy and go-to-market of new offers and project manage implementation.with cross-functional stakeholders
Progressive commercial and strategic marketing, product marketing and related roles in B2B energy and/or facilities management services (e.g. Energy Performance Contracting, Smart Buildings, Energy Management, Distributed Energy, Commissioning, Building Operations & Maintenance)
Knowledge and passion for commercial buildings and MUSH (municipal, utility, schools, hospitals) market segments
Subject matter expertise in ESCO, smart buildings, energy management, commissioning, and Energy as a Service market trends
Self starter and strong team player; resourceful and willing to test new ideas; strong bias for action and comfortable cross-functionally managing and executing a portfolio of initiatives
Capable of taking an idea and developing it into a compelling offer
Comfortable reaching out to strategic partners and stakeholders to identify collaboration opportunities
VNA is committed to the principles of equal employment opportunity. VNA's practices and employment decisions, including those regarding recruitment, hiring, assignment, promotion, compensation, benefits, training, discipline, and termination shall not be based on any person's sex, race, color, religion, ancestry or national origin, age, disability, marital status, sexual orientation, pregnancy, veteran status, citizenship status or other protected group status as defined by applicable law. VNA gives fair consideration to all qualified individuals and affords all employees and applicants opportunities for advancement according to their individual abilities without regard to membership in any applicable protected category. No opportunity for hire, advancement or any other condition of employment will be diminished through unlawful discriminatory practices.
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