Senior Manager, Loyalty Programs
Kohler Co.

Kohler, Wisconsin


Senior Manager, Loyalty Programs

Work Mode: Remote

Location:  Kohler, WI or Remote

Opportunity

Kohler's Consumer Channels is excited to continue its growth and expansion with the addition of a Loyalty & Trade Professionals Membership Program Leader.  This innovative leader will set the strategy and execution plan for a new loyalty program, catering to KOHLER's unique value proposition and supported by a comprehensive digital experience team. This role is responsible for developing the program for consumers and trade members, identifying opportunities to optimize the program across key metrics (member acquisition, engagement, and retention) and recommending new, meaningful community benefits that drive business growth. This leader must provide spirited, positive guidance to the organization, controlling the scope, resources, and quality within budget and schedule to achieve results. This leader is expected to create and communicate clear objectives, measure progress, motivate others to take action, and foster collaboration.

Specific Responsibilities

  • Lead the development of KOHLER's new brand loyalty program, with a focus on creating a community of loyal consumers and trade professionals.
  • Manage all day-to-day activities associated with the overall success and growth of assigned programs.
    • Serves as Subject Matter Expert (both internal and external) for all aspects of assigned programs and associated members.
    • Cultivates, manages, and contributes to the success of internal cross-functional teams and relationships within Marketing, IT, Finance, Legal, senior leadership and others.
    • Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
    • Collaborates with internal marketing teams by assisting with and providing strategy, direction, and input towards the development of campaigns that support program growth and are in-keeping with the partner's brand requirements.
    • Identifies, secures and/or negotiates marketing opportunities that increases and maintains the program's share of voice within the overall loyalty partner's program.
    • Proactively problem solves and enhances the user experience for programs.
    • Works collaboratively with Marketing Analytics, Finance, and other Loyalty Development counterparts to forecast, manage, and analyze program performance metrics and to report on activities.
    • Analyze data to understand consumer behaviors to provide agility in the loyalty program and recommend product placement campaigns to gain customer loyalty and achieve business goals.
    • Guides, reviews and approves all materials to promote assigned programs.
    • Work closely with broader Marketing and Operations teams to ensure the loyalty strategy addresses annual business goals and the marketing calendar.
    • Continuously evaluate and optimize efforts to increase the program's position within current market conditions and against competitor performance.
  • Evaluate program performance and investigate opportunities to recommend promotions and strategies that drive program spend and member engagement (e.g., ROI, new member acquisition and activation goals, increased frequency, etc.)

Skills/Requirements

  • Bachelor's degree in Marketing or related field.
  • 8+ years of business and/or marketing experience, with at least 2 dedicated to loyalty marketing, partnership management, marketing, project management, direct marketing, advertising, direct response, or sales management.
  • Preferred experience with Salesforce Marketing, Salesforce Sales and Adobe Analytics.
  • Excellent project management skills and ability to proactively identify opportunities, take initiative and multi-task in a fast-paced environment.Experience in modeling and analyzing various KPIs.
  • Experience analyzing consumer behaviors and success in anticipating necessary loyalty program adjustments based on that analysis.
  • Must have substantial skills in written and oral communication with all levels of management and outside contacts.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates' development to make that happen.  So, we offer ongoing investment in each individual's personal development and the opportunity to collaborate with others across functions and roles at Kohler.  

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities.  We invite you to learn more about our culture and company at www.kohlercompany.com.

It is Kohler's policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or veteran status.  If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com.  Kohler Co. is an equal opportunity/affirmative action employer.  

We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement .


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