Retention Marketing Associate, Marketplace

Boston, Massachusetts

We're reimagining sports and technology.

DraftKings is bringing sports fans closer to the games they love and becoming an essential part of their experience in the process. An industry pioneer since our founding in 2012, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do and we think you will too.

What you'll do as a CRM Marketing Associate:

  • Setup and manage performance of marketing campaigns across the DraftKings Marketplace team.
  • Work cross functionally with a broad set of Analytics, Product and Engineering partners to incorporate user preferences, A/B tests, and product enhancements into channel plans.
  • Execute structured A/B tests and lead analysis of results to maximize business impact.
  • Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.
  • Work closely with the Marketing Creative team to deliver innovative best-in-class creative concepts and designs.
What you'll bring:
  • Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field.
  • 1+ years of relevant marketing experience, preferably in the Ecommerce, Gaming and/or Marketplace industry (internship experience accepted)
  • Exceptional analytical skills with the ability to clearly communicate results and to define next steps.
  • Well organized and high attention to detail, with the ability to work on multiple projects simultaneously often under challenging time constraints.
  • Experience with A/B testing and knowledge/willingness to learn SQL, HTML and other analytics tools.
  • Proven experience as self-starter who is comfortable in a fast paced, quickly changing environment.

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