Paid Search Specialist
Daniels Sharpsmart Inc

We are looking for a Paid Search Specialist to help us drive full-funnel initiatives across paid digital channels. As innovation is the fulcrum of Daniels Health's success, our ideal candidate is a self-starter who enjoys the freedom to create and explore in a fast-paced test and learn environment. We are seeking someone with a track record of creating, optimizing, and scaling digital campaigns built out of insight into consumer behaviors. This person will be results-driven with an analytical and technical background, but still possess the creative spark allowing them to apply their data-driven insights towards innovative campaign opportunities You will own pay-per-click (PPC) marketing including search engine marketing, display advertising, and social media advertising to support full-funnel campaigns from lead generation to brand awareness.

What you will do

• PERFORMANCE MARKETING MANAGEMENT
• Research, plan, and implement targeted pay-per-click marketing campaigns on all relevant digital advertising platforms, including search, display and social media
• Identify demand generation opportunities and pull together activities to cultivate an integrated experience across multiple touchpoints throughout the buyer's journey
• Execute against both prospecting and re-marketing strategies across platforms including Google Properties, Bing, LinkedIn, Facebook, Twitter and AdRoll managing performance to agreed return on investment goals
• Collaborate with regional teams sharing performance insights and leveraging their local expertise to improve campaign effectiveness
• Test and experiment content and channels aggressively to find winning growth tactics and strategies
• Identify innovative opportunities to implement lead generation opportunities across emerging and diversified channels
• Partner with creative teams to develop content to support campaign and A/B testing efforts
• Manage creation and optimization of campaign landing pages



• MEASUREMENT AND REPORTING
• Develop and own goals and performance metrics for your campaigns; monitor regularly to understand effectiveness of strategies and identify opportunities for improvement. Own reporting plan delivery, measurements and optimization to team on a regular basis.
• Implement and optimize conversion tracking across relevant channels for all campaigns
• Provide monthly and quarterly trend and performance reports and dashboards

What we are looking for

• 3+ years in performance marketing or paid media post-college experience (2 + years of that experience with SEM and paid social media marketing)
• End-to-end understanding of the advertising process through campaign set up, tracking, optimization, attribution, analysis, and reporting
• Experience building, executing, and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience measuring digital campaign success through revenue attribution, multi-touch attribution, and closed-loop reporting
• Strong quantitative skills and the ability to analyze data and make data-driven decisions
• Experience managing a channel marketing budget that aligns with sales results
• High attention to detail
• Comfortable with a fast-paced environment and experimental mentality
• Both an executor and a strategist who always has an eye on what we can do next

Learn more about us and our mission!

Daniels Health & Sharpsmart is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Daniels Health & Sharpsmart prohibit discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. Daniels Health & Sharpsmart conforms to the spirit as well as to the letter of all applicable laws and regulations.

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