Marketing Lead, Atellica Systems Immunoassay Analyzers-Remote within the US
Siemens Healthcare Diagnostics Inc.

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Apply now for the position of Marketing Lead, Atellica Systems Immunoassay Analyzers and you will drive products and strategy which improve the lives of patients globally.

Your role:

• End to End Product Ownership: Responsibility for immunoassay instrument strategy, innovation, product launch, go-to-market, commercial positioning, and related campaigns. Owns immunoassay across all Atellica instrumentation and will drive a holistic solutions approach with product positioning.
• Customer and Market Insights: Gain deep customer insights to serve as Atellica systems expert on customer targets (laboratorians, hospital administration, reference labs, ministries of health, etc.) building keen insights and understanding to contribute to the overall CLS business strategy.
• Competitive Selling Strategies: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer. Analyzes and synthesizes key competitive wins, competitive intelligence, and market research to lead the development of specific strategies to beat the competition. Develops go-to-market strategies & campaigns with detailed competitive playbooks aligned by portfolio.

• Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team. Utilize market research; customer input; zone input; and other means to ensure profitable and differentiated products are delivered to market. Assess immunoassay instrument and platform opportunities across a variety of segments and settings.

Your expertise:

• 10+ years of progressive marketing and product management experience in varying specialties - marketing planning, building brand reputation, campaign development and execution, developing compelling sales messaging / materials and training, conducting market research, developing product portfolio strategy, and new product development and new launch initiatives.
• Must have Core Lab Diagnostics experience.
• Must have differentiating experiences in sales/commercial, marketing, new product development, and new Having responsibility for supporting the development of the strategic direction and global product plans based on customer, clinical, regulatory and reimbursement insights, as well as competitor analysis.
• Strong results orientation and change agent. Must be fair, balanced, resilient, decisive and of high authenticity. Displays sense of urgency.
• Bachelor degree in business; life sciences; engineering or related technical discipline. MBA is preferred

• Travel up to 20%

Who we are:
We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:
When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Check our Careers Site at Careers - Siemens Healthineers USA (siemens-healthineers.com)

The pay range for this position is $163,000 - $225,000 U.S. dollars annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience, as well as where the work will be performed. The annual incentive target is (15%) of base pay. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://benefitsatshs.com/index.html

This information is provided per the required state Equal Pay Act. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.

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