Marketing Automation Specialist
DraftKings

Boston, Massachusetts


The strategy behind the game.

DraftKings is looking for a self-starter with a strong background in digital marketing to drive forward automation projects & create efficient processes for the Paid Social & Programmatic team. You will play an integral role to ensure DraftKings is delivering best-in-category marketing. While you have day-to-day responsibilities to support the digital marketing team, your scope will have a project focus to position DraftKings to win over the long term.
What you'll do as the Digital Marketing Automation Specialist:

  • Owning automation roadmap for the team. Scope includes driving forward current automation projects (bid modeling, dynamic ads), identifying & prioritizing future projects, and collaborating with cross-functional stakeholders to deliver solutions that fit marketer's needs.
  • Working with digital leads to submit detailed, accurate spend projections.
  • Flagging data issues & driving data improvements with internal (Marketing Ops, Analytics, Marketing Platform, Data Eng) & external (MMP, ad networks) stakeholders.
  • Scoping out dashboards - working with Analytics to bring reporting & performance data views & visualizations to production.
What you'll bring:
  • Bachelor's degree required-ideally in a quantitative field.
  • 4+ years of experience in digital performance marketing, with ad buying/operations experience
  • Deep understanding of mobile and web attribution.
  • Excels at establishing scalable processes
  • Strong cross-functional collaborator
  • Up-to-date with the latest trends, market-leading tooling, mobile measurement platforms, and best practices mobile performance marketing.
  • Proven ability to deliver complex, long-term strategic project work while balancing day-to-day responsibilities
  • Analytically minded, strong attention to detail and the ability to identify trends within data sets
  • Thrives working in a fast paced environment


Job Alerts

Provide an email, zip code for jobs, and/or job category to subscribe to job alerts. Learn more now.


*By subscribing, you agree to our Terms and Privacy Policy.

More Trade and Services jobs


DraftKings
Boston, Massachusetts
Posted about 9 hours ago
DraftKings
New York, New York
Posted about 9 hours ago
Hillyard Inc.
Sacramento, California
Posted about 2 hours ago
View Trade and Services jobs »

New post from our employment blog

How Can I Get Hired Quickly? Everything You Need to Know

Many Americans have been continuously out of a job since the pandemic has begun. While not every person may be actively looking for a job, tha...

Read blog post
Share this inclusion job with the community

Click a community link below, and then social share the Marketing Automation Specialist job.


Disability inclusion jobs logo
Asian inclusion jobs logo
Black inclusion jobs logo
Diversity inclusion jobs logo
LGBTQ inclusion jobs logo
Seniors inclusion jobs logo
Women inclusion jobs logo
Hispanic inclusion jobs logo