Market Research Analyst
ACT

Overview

At ACT Your Work Makes a Difference

ACT team members are part of an organization dedicated to an important mission: Helping people achieve education and workplace success.

Everything we do contributes to this mission, including team member events, professional development resources, community outreach opportunities and solid benefit offerings. Helping team members achieve education and workplace success of their own advances the ACT mission on a daily basis.

We are seeking a Market Research Analyst with at least 2 years of experience to help us fulfill that mission.

You will be joining a team that exists to bring market intelligence and the important "Voice of Customer" to the forefront to inform decision makers to contribute to meeting prioritized strategic goals. We perform market research/competitive intelligence projects tied to market strategy and product strategy to enable competitive advantage for many teams at ACT, including Product Management, Marketing, and Sales.

We are a small but hard working team that also enjoys having fun and using our individual super powers collaboratively for the good of the team; we value what each of us brings to the table and necessarily are organized and resourceful.

This is a remote position.

The Market Research Analyst is responsible for conducting actionable market research and competitive intelligence studies that inform ACT's strategic decision making. The role will focus on providing consultative advice ensuring "outside in" Voice of Customer and Market needs. Central to the role is developing insights that help shape planning for sales, marketing, product development and customer experience. This role works directly with leadership and staff across ACT on projects that contribute to a comprehensive view of the ACT education and workforce development markets, as well as provides insight into the existing and potential ACT education customer base.

What you will be working on:

• Work to support the MSR Director and teammates by contributing to the active research project pipeline and delivering projects on-time and to scope to deliver actionable insights
• Consult with internal stakeholders to understand the business issue or need, and determine optimal market research solutions/methods/approaches to inform business development and strategy decisions
• Support the scoping of design, implementation, execution, and delivery of both quantitative and qualitative B2C and B2B market research studies, using a broad array of traditional and new methodologies, such as survey design, quality assurance of survey programs and checking quantitative survey data
• Conduct hands-on secondary research for market opportunity analysis, market sizing, and general market assessments
• Support the primary research projects related to Voice of Customer including as needed qualitative virtual interviews and user focus groups
• Craft effective search strategies and gather relevant information and data leveraging a broad set of resources
• Gather and synthesize data, and draw insights from primary and secondary sources
• Contribute to the management of a comprehensive competitive intelligence system that allows for ready access to competitor and market information, including such things as:
  • Conduct competitive research by analyzing competitors' announcements, service offerings, partnership trends, and financial data
  • Identify competitive threats and opportunities for priority products and emerging technologies
  • Maintain CI to help inform landscape and market segment scenario planning and to identify and proportionally address competitive risks
  • Develop recurring CI collateral, including bi-weekly competitive monitors, contributions to CI profiles and pertinent updates
  • Use CI software to extract CI reports and distribute to internal stakeholders

This could be the job for you if you have (minimum requirements):

• A minimum of 2 years market research related experience that could be in areas like market strategy, enrollment management or sales; and must include research, consulting, and data analytics
• Research project scoping experience (hypothesis and streams of evidence needed)
• Experience working effectively in cross-functional teams, demonstrating strong commitment to working with others to complete projects
• Basic statistical analysis/interpretation of data, preferably using SPSS
• Demonstrated competence with both quantitative and qualitative research techniques related to market segments and Competitive Intelligence
• Demonstrated project organizational skills; capable of working on multiple initiatives, changing priorities as deemed appropriate, in a fast -paced environment
• Demonstrated business acumen and strategic thinking skills including capability to draw hypotheses, gather evidence and deliver key take-aways for the consumption by stakeholders supporting their decision making
• Demonstrate a commitment to meeting deadlines: able to prioritize multiple projects and execute projects from start to completion
• Strong interpersonal communications skills to collaborate with market segment management/product management teams to identify gaps and scope projects
• Ability to be creative and resourceful with research in order to analyze key competitors in the education assessment market; uses data to analyze options that will be used by others to make decisions
• Initiative - uses self-starter approach, ability to multi-task, proactively anticipates and acts on information and details needed, completes tasks with little to no direction
• Collaboration - with internal teams to leverage existing information and resources; by engaging with external research firms and consultants for competitive and market analysis; and in the development of market research deliverables to communicate and ensure the delivery of actionable, impactful insights
• Communication - ability to communicate effectively across all levels in the organization
• Information literacy - uses subject matter knowledge and skills to effectively acquire and apply information
• Change management - ability to manage change and navigate positively in an environment experiencing change at a fast pace
• Accountability - takes responsibility and follows through on commitments; acknowledges and learns from mistakes without blaming others; recognizes the impact of one's behavior
• Bachelor's degree in marketing analytics, business, informatics, economics or related area of study, or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired

It's a plus if you have:

• Experience in both business to business and business to consumer environments
• Experience with user-centered design activities including task analysis, journey maps, user interface design, persona development, prototyping and wireframing
• Experience with Salesforce, Qualtrics, Tableau software tools preferred, SPSS

About ACT

When ACT was founded in 1959, it disrupted the assessment industry with a new approach to helping students better understand their readiness so they could take steps to improve it. By leveraging our expertise and authority in assessment and research, we will again disrupt the industry-helping more people learn, better measure their progress, and improve their navigation through life's transitions.

More than ever before, ACT is fulfilling its mission of helping people achieve education and workplace success. We're doing it by pushing the boundaries of learning innovation through the work of our people, who we call team members because we're all in this together.

We know transformation does not come without challenge. That's why ACT invests in a variety of experiences for team members to strengthen their connections, explore ideas, learn from customers, and celebrate success.

Learn more about working at ACT at act.org!

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