The Judge Group has partnered with an innovative non profit company in the healthcare industry seeking a Global Marketing Manager!
Client is looking for someone who has supply chain, pricing, or spend management experience - ideally a combination of these.
***For immediate consideration, please email your resume to: firstname.lastname@example.org***
As a Global Marketing Manager, you are responsible for defining go-to market strategy, messaging, and tactics to promote products and services that help acute and non-acute providers reduce medical supplies spend and improve patient safety. In this role, you will plan, develop, and execute the marketing plan to aid our sales and business development teams identify, nurture, and close customers faster, as well as support upsell and cross-sell related offerings. Reporting to the Director, Marketing, this high visibility position will work closely with business stakeholders, product management, event marketing, sales, and our client engagement center to increase awareness, drive lead generation, and support revenue growth.
§ 3+ years of healthcare B2B marketing experience
§ Excellent written and verbal communication skills; ability to work cross-functionally to communicate effectively and with confidence
§ Keen attention to detail and desire to understand new products and evolving markets
§ Demonstrated experience in creating compelling content and executing marketing plans
§ Proficient in Microsoft 365 suite
§ Self-motivated, with analytical and problem-solving skills
§ Ability to work independently and also across multidisciplinary work force
§ Bachelor's degree, Business or Marketing
§ Proficient in Microsoft Office applications, including Outlook, Excel and Word, HubSpot, LinkedIn Campaign Manager
Reasonable Accommodations Statement
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
Essential Functions Statements(s)
§ Develop value propositions, key messaging, and product positioning statements that address our customers needs and differentiate ECRI solutions.
§ Create annual marketing plans and quarterly go-to market plans that include content calendar and awareness campaigns with customer collateral, communications, social media, webinars, podcasts, website messaging, blogs, videos, etc.
§ Identify and execute an engagement strategy for tradeshows, industry events, trade associations, and speaking opportunities for our subject matter experts.
§ Generate sales enablement tools, presentations, talk tracks, and messaging to support our sales team nurture and grow their pipelines.
§ Monitor and gather market intelligence around healthcare mergers and acquisitions, industry news, competitors products, services, and marketing activities to support competitive messaging and sales enablement tools.
§ Plan and develop deep dive and short form content to be used in awareness campaigns, social media, website messaging, blogs, and tradeshows.
§ Measure, analyze, and report on campaign KPIs to internal stakeholders that include effectiveness and lead conversion.
§ Work closely with cross-functional teams to implement email workflows, digital campaigns, website content, and campaign performance tracking.