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Digital Retail and Special Projects Mgr - MAR001275
The Digital Retail and Special Projects Manager works in partnership with the Director, Visual Merchandise & In-Store Design on bringing forth retail digitization initiatives, inclusive of shopper engagement tools such as endless aisle, exterior promotional digital monitors & interior messaging monitors, etc., including optimizing retail digital content strategies. This individual will focus on optimizing full store digital engagements, including the synchronization of digital displays with overhead music and messaging, as well as the integration of digital shopper tools with the EPC for full product & pricing integration. Work in partnership with the Director of Visual Merchandising & In-Store Design as well as the Director of eCommerce Customer Experience and team to ensure seamless online and offline shopper engagements.
This Manager project manages special initiatives from ideation thru delivery and implementation instruction, ensuring brand authenticity, shopper marketing strategy alignment. alignment to prioritized marketing and business opportunities, as well as is in adherence to retail merchandising best practices. This individual will also partner with the Director, Visual Merchandising & In-Store Design and serve as primary project management lead for special projects, including tests, trials, special initiative launches, etc. This individual will be a highly motivated self-starter with a track record of intellectual curiosity and experience working in evolving environments and fostering strong collaboration across multiple departments and vendor partners.
Responsible for project managing, executing and implementing the company's retail digital marketing business goals. Principal accountabilities include:
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