Digital Marketing Strategist
The Judge Group Inc.

Bannockburn, Illinois


Location: Bannockburn, IL
Description: Our client is currently seeking a Digital Marketing Strategist
Remote

6+ months

Responsibilities:

  • Lead email campaign strategy development with internal business partners, with an emphasis on cross-channel integration
  • Lead and/or assist in the strategic development of mapping out card member product/service touchpoints that will get translated into multichannel digital communications.
  • Assist in the building and implementation of multichannel communications to current card member base by collaborating with the website and Paid Display Media teams.
  • Report on key email performance metrics using current software platforms and deliverability benchmarks. Responsible for reporting out the following analytics: Deliverability, Opens, Opt-outs, Subject line testing and Click-thru's.
  • Work with analytic team to determine and build campaign tests that optimize performance and drive greater ROI
  • Leverage data to incorporate personalization and dynamic content that drives response and business benefits
  • Monitor competitive environment & best practices and report on trends and opportunities

Skills Required:

  • Bachelor's degree in marketing, business or communications
  • 3 + years of email marketing experience including experience with an Email Service Provider
  • 5+ years of ecommerce, customer relationship, or CRM experience
  • Proficient in MS Office, including MS Excel, MS Word, MS PowerPoint
  • Must be an analytical thinker with excellent attention to details
  • Ability to multitask and be flexible with changing priorities
  • Ability to work collaboratively and within a matrix environment
  • Must have excellent project management skills • Exceptional organizational and communication skills.

Skills Desired: • Understanding of consumer behavior • Financial Service experience • Experience with Sales Force or Oracle Cloud platform a plus • Agency Vendor Management experience

Contact: leugenio@judge.com

This job and many more are available through The Judge Group. Find us on the web at www.judge.com


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