Digital Marketing Strategist
Cumulus Media

Atlanta, Georgia

This job has expired.

CUMULUS MEDIA | Atlanta is searching for an experienced full-time Digital Marketing Strategist. The Digital Marketing Strategist's primary objective is to drive overall digital revenue growth by supporting the sales team throughout the sales process. In addition to being responsible for the digital revenue growth, the DMS will oversee and manage digital marketing strategy development and execution of all digital offerings. They oversee end-to-end delivery from strategy development, to planning, set-up, deployment, delivery, and evaluation of product performance. This person helps drive the development of digital marketing campaigns that generate consumer demand and engagement, improve conversion, and drive retention rates. They will work across multiple brands, lines of business, and verticals to help define the communication standard and manage the consumer lifecycle with the goal to drive incremental revenue and overall digital

Who We Are: Cumulus Atlanta has 5 radio stations: WWWQ Q997 Atlanta, WKHX New Country 101.5, WNNX Rock 100.5, WWWQ-HD3 OG979 and WWWQ-HD2 99x. We strive to hire passionate, driven, resourceful problem-solvers who can help drive the evolving, diverse culture of the Power of Radio to success.

Responsibilities: As our digital marketing strategist, you will leverage all digital marketing tools (Display, Streaming, SEO, SEM, Social and email marketing) to build marketing strategies to engage, attract and convert targeted audiences.

  • Assist Sales Executives as digital product specialist on sales calls
  • Create, optimize, and manage digital programs that drive qualified leads and direct them to the sales team for follow-up and close.
  • Develop optimization strategies that increase our client's results
  • Understand technical SEO and how to monitor and improve performance
  • Create end-to-end digital media advertising journeys and campaigns that achieve demand generation key performance indicators.
  • Ensure accuracy and end-to-end digital tracking, measurement, and attribution of integrated campaigns across the funnel stages.
  • Produce insights to drive paid advertising strategy that support a customer-first approach and key business objectives..
  • Track and assist AE's with their Digital Pipelines

  • Qualifications:
    • 3+ years of experience in successfully developing and executing digital campaigns required
    • Strong experience with Google Analytics, SEO / SEM required
    • Ability to complete competitive analysis of other companies within the industry required
    • Strong Digital Advertising acumen preferred
    • Google Analytics preferred
    • Email Marketing preferred
    • Website and SEO Optimization methodology preferred
    • Strong presentation skills preferred
    • All new hires must be fully vaccinated for COVID-19 by date of hire, subject to legally-mandated accommodations
    For immediate consideration, please visit [Link available when viewing the job]

    For more information about CUMULUS MEDIA, visit our website at: [Link available when viewing the job]

    CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE)

    This job has expired.

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