Digital Marketing Strategist
Caterpillar

Career Area:
Marketing
Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Definition

The Marketing Technology Activation team is hiring for a Marketing Technology Strategist responsible for collaborating with industry marketing teams and technical partners to improve customer experience and technology adoption across the enterprise. This person will work directly with business units to help optimize their overall digital marketing capabilities, while also educating and piloting new marketing technology as it becomes available.

Responsibilities:

• Consulting and educating marketing teams on the usage of marketing technologies to achieve business objectives.
• Understanding business unit partner marketing strategy and incorporating it into enterprise level digital solutions.
• Developing strategies related to marketing technologies and digital marketing process excellence to improve marketing performance. Leads efforts in developing marketing technology roadmaps for business units based on business requirements and marketing performance measures.
• Advocating for business units needs in marketing technology and/or data planning meetings, reveals, and retrospectives. In addition, responsible for helping to prioritize and communicate the marketing technology backlogs.

SKILLS :

• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
  

Top candidates will also have:

• 6+ years of professional experience in marketing
• 3+ years experience as a digital marketer or digital technology expert
• Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations
• Thorough knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs
• Capable of providing actionable insights from marketing performance data

What you Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Learn more on our Built In Chicago page at https://www.builtinchicago.org/company/caterpillar

About Caterpillar

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Additional Details:

This position has the option to be based out of either our Chicago, IL; Peoria, IL; or Irving, TX (Dallas) offices with a flexible hybrid work environment.

#LI-Hybrid

#BI (used to post on Built In Chicago)
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Posting Dates:
April 29, 2024 - May 5, 2024
Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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