Digital Fundraising Specialist
WNET

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Job Description
The Digital Marketing and Fundraising Team is seeking to fill two positions. Both positions have integrated marketing and fundraising responsibilities that serve a robust digital development operation with six revenue streams and business units that are both local and national in scope. One position will have an email focus while the other will have a mobile focus.

Reporting to the Associate Director, Digital Marketing & Fundraising, the Digital Fundraising Specialist position contributes to the strategic direction of The WNET Group's digital marketing and fundraising efforts with an emphasis on the organization's email and mobile programs.

The Digital Fundraising Campaign Specialist will also be charged with actively participating in strategy discussions for digital fundraising initiatives and continuous professional development surrounding the Salesforce platform and industry standards. Specific responsibilities include:

* Develop and recommend enewsletter and mobile fundraising integrations for our eight digital campaigns, and as an on-going component of those digital programs;
* Lead the oversight of WNET's mobile fundraising program;
* Assist in the development of a Marketing Cloud training program for WNET email producers, reviewers and general staff that provides a technical guide to the email marketing function, alongside WNET email program best practices.
* Perform regular enewsletter metric reporting, generating insights and making recommendations for improvements;
* Work collaboratively with the Digital Marketing and Fundraising team in developing WNET Journeys via Marketing Cloud - personalized cultivation tracks.
* With a migration to Marketing Cloud underway, several web site redesign projects and a new eCommerce environment on the horizon, the Digital Fundraising Specialist will be called upon to research and advise on technical issues surrounding both donor and constituent support and the constituent user experience;
* Additional responsibilities as assigned.

Qualified candidates will be highly organized with the ability to handle multiple projects and priorities while coordinating workflow in a deadline-driven and service-focused environment. In addition, candidates will need effective interpersonal skills including ability to maintain professional relationships with a range of groups, volunteers and associates both in person and by writing/phone. Additional qualifications include:
* A minimum of 2 years of experience working on digital campaigns and/or online marketing;
* Experience working w/ ESPs, content management systems and CRMs (like Blackaud/Convio's Luminate Online and Salesforce's Marketing Cloud);
* Proficiency with HTML, CSS and mobile optimization;
* Solid Microsoft Office, Adobe Creative Suite and experience working with nonprofit membership databases.

Candidates with knowledge of segmentation, dynamic content, and testing methodologies, understanding of CAN-SPAM and permission marketing requirements, familiarity with A/B testing and digital campaign design best practices and/or experience in applying and using metrics to inform email strategies are preferred.

The WNET Group is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, religion, creed, color, age, national origin, alienage or citizenship status, gender, gender identity or expression, sexual orientation, disability, pregnancy or pregnancy related condition, marital and partnership status, familial status, arrest or conviction record, union membership, status as a victim of domestic violence, stalking or sex offense, unemployment status, caregiver status, credit history, salary history, military or protected veteran status, predisposing genetic characteristics, an employee's or an employee's dependent's sexual and reproductive health decisions, as well as all other classifications protected by applicable laws.

This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, termination, layoff, recall, transfer, promotions, benefits, leaves of absence.

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please email EmployApp@wnet.org or call toll-free 1-800-992-7519.