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Location: REMOTE
Description: Our client is currently seeking a CX measurement and experimentation lead
This role is a critical component of the digital and customer experience optimization capability to ensure that accurate, connected and accessible data is readily available to drive intelligent marketing automation, real-time optimization, valuable experiences and actionable insights. The individual in this role will oversee the successful activation and roll-out of digital and CX measurement and experimentation capabilities for our digital platforms.
He/she will serve as the lead for an entire line of business, comprised of multiple brands and ensure the brand strategy and goals are understood and used to inform CX measurement and optimization solutions provided by CXDI-Optimization.
In this role, the lead will be responsible for defining and managing analyses and data-driven optimizations across site, content and holistic campaigns.
The scope of the job to be done includes but is not limited to campaign measurement planning & performance analysis across a rich portfolio, with the end goal of improving customer experience, to drive bottom line impact.
Tactics deployed may include: learning agenda creation, hypothesis ideation, segmentation strategy development, automated reporting, hypothesis validation (via ad hoc analysis and/or experimentation). The role will be responsible educating and mentoring cross-functional matrixed teams on best practices in digital CX analytics and optimization.
Key Responsibilities:
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