Channel Marketing Specialist
Ricoh USA

Exton, Pennsylvania

This job has expired.


Responsible for Channel Strategies through collaborating and developing sales and marketing tools, programs and go to market strategies with channel and/or vertical field leadership to drive revenue in all sales channels working closely with assigned Channel Marketing Manager(s)


  • Responsible for the development strategies around Sales and Marketing materials in collaboration with assigned Channel Marketing Managers focused on the designated sales force as well as external customers.
  • Collaborates with Corporate Communications in the creation of sales strategies, collaterals, marketing support materials, press releases and other customer & field related communications with the goal of positioning RUS as a leader in the industry in all cases.
  • Collaborates on building strategies for sales tools, developing incentive programs and participates in execution of field programs with the inside sales, mid-market, strategic/enterprise and/or dealer channel marketing teams.
  • Works cross-functionally with customer service, professional services, supply chain, field sales and sales operations to support business initiatives.
  • Works with the operations team to support market positioning, field relevance and support launch activities to field sales.
  • Collaborates on the strategies of product and solution workflow programs, sales tools, incentives and demand/lead generation specific to vertical markets in concert with the Vertical Strategy Deployment team.
  • Reviews previous monthly, quarterly, and annual performance metrics and KPIs driving mitigation plans for lagging indicators.
  • Works with the Marketing Communications team to develop and implement community promotion and engagement strategies and tactics as they relate to the communications division and the organization's strategic goals.
  • Maximize the value of the RWorld platform as a strategic communication and knowledge management tool facilitating content use and creation with assigned Channel Managers and Content team in order to improve engagement.
  • Work with RWorld Governance and Ambassador teams to build stronger employee education and engagement.
  • Works directly with Program team to develop/deploy direct mail/email/demand/lead generation campaigns and field facing collaterals and field incentives.
  • Work assignments are diversified. Interpret, comprehend and apply complex material, data and instruction - prepare, provide and convey diversified information. Reports to Malvern location
  • Performs other duties as assigned.

QUALIFICATIONS (Education, Experience, and Certifications):

  • 4 year college degree or equivalent work experience is required.
  • Minimum of 7-10 years in a marketing or sales role is required.
  • Minimum of 10 years experience in product and solution sales and/or support is required.
  • Demonstrated knowledge of products and solutions is required.
  • Ability to utilize standard software applications including Word, PowerPoint and Excel

Ricoh is an EEO/Affirmative Action Employer -- Minorities/Women/Protected Veterans/Disabled.

This job has expired.
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