Associate Director, Integrated Media Sales
WNET

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Job Description

The Corporate Engagement function at The WNET Group has been evolving to not only support fundraising for various broadcast projects but to also leverage our assets beyond content to pursue more meaningful, ongoing partnerships with the corporate sector. As companies' corporate responsibility mandates and marketing goals have pivoted, so has WNET's approach to our content, multimedia initiatives and community engagement. We're now more uniquely positioned to identify integrated alignments with current and prospective corporate partners.

An immediate opportunity is available for an Associate Director, Integrated Media Sales responsible for generating and cultivating integrated media sales in the New York market to reach revenue goals.

The Associate Director will work collaboratively with Senior Director of Corporate Engagement and cross-functionally to develop and implement sales efforts targeted to existing and potential corporate partners for local programming and integrated media assets. The Associate Director is responsible for responding to ad/media buying agency requests for available inventory, developing cross platform sales presentations using audience and demographic data, and regularly going on/making video sales calls to build strong working relationships with media buying agencies and clients. The Associate Director will work in a highly collaborative environment to develop revenue generating strategies for integrated corporate partnerships and will oversee the execution of these partnerships once secured. Specific responsibilities include:
• Develop and build strong relationships with agencies and clients to sell, execute and renew local media sales across WNET's linear TV, digital and streaming platforms to agency media buyers and/or direct to clients.
• Respond to and service agency requests for media partnerships, working with Research, Marketing Services and Production to craft submissions.
• Create effective media plans and effectively negotiate rates and placement.
• Meet with clients in-person and via video conference meetings as needed.
• Execute contracts and service clients.
• Develop new presentations in collaboration with Senior Director emphasizing an integrated multiplatform approach to corporate partnerships.
• Work closely with Research to provide timely, updated research information highlighting the benefits of The WNET Group and our portfolio of opportunities.
• Prospect new business across our platforms from new and/or existing corporate partners
• Seek and recommend new ways to generate revenue from current and planned programming.
• Work closely with Marketing Services to track inventory, revenue, budgets, billing, and media post reports.
• Maintain a high level of sales activity within the local New York market.
• Additional responsibilities, as assigned.

Qualified candidates will need to be well organized with the ability to develop strong working relationships at all levels. Additional qualifications include:

• A minimum of 8 years of direct sales experience in a competitive market sales environment. Knowledge of the local NY market preferred.
• Demonstrated track record of cross-platform media sales, achieving media goals, successful engagement with media buying agencies and working directly with clients.
• Proficiency with media research and programming; knowledge of Nielsen and Scarborough data and metrics.
• Deep understanding of media sales, marketing, events, social media, and promotions.
• Strong computer skills, especially Salesforce, Microsoft PowerPoint, Excel, Word.
• Capacity to work under pressure and balance deadlines, prioritize and multi-task.
• Outstanding presentation skills - ability to present to groups
• Ability to participate in evening and weekend events will be necessary.
• Understanding of non-profit fundraising landscape, a plus

This is a hybrid position. The incumbent will be expected to attend meetings and work in the New York City offices. Per WNET's vaccine mandate policy, the successful candidate must show proof that they are fully vaccinated under applicable guidelines.

The WNET Group believes that diversity is about learning from others who are not the same, and that differences such as race, ethnicity, gender, sexual orientation, socioeconomic status, age, physical abilities, religious beliefs, political beliefs, and other statutorily protected characteristics or other ideologies can enhance the work we do in public media. We believe that as a diverse and inclusive organization, recognizing the unique and multiple perspectives of our employees, we can better fulfill our mission. As a public media institution, our message is enhanced by our diverse workforce where everyone is empowered to make a difference.

WNET is an Equal Opportunity/Affirmative Action Employer that does not discriminate on the basis of actual or perceived race, religion, creed, color, age, national origin, alienage or citizenship status, gender, gender identity or expression, sexual orientation, disability, pregnancy or pregnancy related condition, marital and partnership status, familial status, arrest or conviction record, union membership, status as a victim of domestic violence, stalking or sex offense, unemployment status, caregiver status, credit history, salary history, military status, predisposing genetic characteristics, an employee's or an employee's dependent's sexual and reproductive health decisions, as well as all other classifications protected by applicable laws.

The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The hiring salary range for this position is $125,00.00 - $140,000.00. Internal equity considerations will be reviewed before making a final offer.