Associate, Brand (Marketing)

Boston, Massachusetts

Be the strategy behind the game.

We're looking for an Associate to join our Brand Marketing Team. You'll leverage your creativity, collaborative spirit, confidence, ambition, and enthusiasm to create value for our players through many touchpoints. Your work will drive relevance, recommendation intent, engagement, and growth across our key channels. You will play a critical role in supporting strategic initiatives to guide DraftKings' Brand Experience along the consumer journey. Sound good to you? Join us.

What you'll do as a Brand Associate:

  • Support brief development and work with creative and channel marketing teams to bring campaigns that prove our point of view and brand positioning to market.
  • Contribute to the quarterly brand planning process and assists in creative strategy development for promotional periods.
  • Coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables for crucial brand initiatives.
  • Support brand initiative alignment across the organization with key stakeholders and outside collaborators.
  • Manage brand team workflows and processes to drive efficient working models and operational excellence.
What you'll bring:
  • At least one year of working experience with a combination of brand marketing and digital marketing.
  • Strong understanding of modern marketing (digital, experiential & social) and creative/content development process.
  • Excellent communication & presentation skills, written and verbal.
  • Experience supporting impactful brand activations for major B-to-C brands.
  • Ability to develop strong cross-functional relationships.
  • Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment.

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